Got ratioed by Elon? Diversify your content!

Read time: 6-7 minutes.

GM! Today, we focus on an often-overlooked aspect of personal branding - the importance of diversifying your platforms. In the era of rate limiting on platforms like Twitter (thank you, Elon), it's never been more crucial to avoid putting all your eggs in one basket.

We will dissect the concept of a content funnel, exploring how it can be an effective tool for structuring your messaging across multiple platforms. We'll also look at how to repurpose content smartly. Finally, we'll discuss some personal pitfalls I've encountered during my journey, hoping you can sidestep similar mistakes.

I. Constructing Your Content Funnel

II. The Art of Repurposing Content

III. Learning from Missteps: Chasing the Wrong Audience

IV. Legendary Spotlights

V. Sponsored - Meta Merge

VI. Your Discord Invite (only in the mail for subscribers)

I. Constructing Your Content Funnel

A content funnel is a structured pathway guiding your audience from brand awareness to conversion. Here's how you can create one:

Awareness Stage: This is where you attract your audience. It typically involves broader content that reaches a large number of people. Think of social media posts, infographics, blog posts, or short videos.

Interest Stage: Here, you engage your audience with more detailed content, deepening their understanding and interest in your brand. Twitter Spaces, podcasts, newsletters, and clear blog posts are effective tools for this stage.

Conversion Stage: This is where you aim to convert your engaged audience into loyal followers or customers. This could include a personalized newsletter, an exclusive Discord group, or a detailed eBook.

II. The Art of Repurposing Content within Twitter

In content creation, repurposing is a smart strategy to amplify reach, resonate with your audience, and maximize efficiency. While it's common to repurpose content across different platforms, you can also effectively repurpose content within the same platform, like Twitter.

Here's a step-by-step guide to approach content repurposing within Twitter:

1. Spotlight a Highlight: If you've shared a valuable thread on Twitter, pick one key insight or highlight and share it as a standalone tweet. This gives your audience a digestible nugget of wisdom and can draw attention to the full thread for those who missed it.

2. Thread from a Tweet: Look for one of your popular tweets that resonated with your audience. You can expand upon this tweet by creating a thread and going more in-depth on the topic. This provides added value for your audience without requiring you to generate a completely new idea.

3. Leverage Twitter Spaces: If you host or participate in Twitter Spaces, record key parts (with the participant's consent) and repurpose these audio gems into standalone tweets or threads. They can provide a new, interactive form of content for those who couldn't join the live conversation.

4. Share Visual Content: Visuals capture attention more effectively than text alone. Transform some of your well-received tweets into eye-catching graphics or infographics using design tools like Canva. This adds visual interest and offers a fresh take on your existing content.

5. Curate and Recap: You'll likely amass a substantial volume of tweets on specific topics over time. Consider curating and sharing these tweets as a "recap" or "best of" thread. This offers your audience an easy way to access a consolidated source of information and can highlight your expertise on the topic.

6. Monitor and Learn: Keep an eye on how your repurposed content performs. Look for patterns in engagement and feedback to understand what resonates with your audience. Use these insights to inform your future content repurposing strategies.

Remember, content repurposing is not just a strategy for cross-platform distribution. It's also an effective way to keep your Twitter content fresh, engaging, and valuable, reaching different parts of your audience and reinforcing your key messages. And, of course, it's a time-efficient approach, letting you focus on producing quality content without constantly chasing new ideas.

III. Learning from Missteps: Chasing the Wrong AudienceIII. Learning from Missteps: Chasing the Wrong Audience

Reflecting on my journey, I recall the stress of trying to cater to a US audience while based in Europe. The timezone difference alone was a hurdle. Remember, understanding your audience, including their location, is crucial. Your content strategy should align with this understanding to ensure you reach your audience effectively and at the right time.

IV. Legendary Spotlights

Each week, I have the privilege to spotlight one of the many talented individuals from our subscriber-only Discord community. These shoutouts are reserved for those who have shared a thread in our Discord, demonstrating their creativity, knowledge, or unique perspective.

This week, the spotlight shines on Swizzy for interviewing content creators in the space and asking them, "What would you do differently if you were to start all over in Web3?"

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Join the Discord here.

Thank you for joining me in exploring content strategy and personal branding. I look forward to hearing how you implement these strategies to strengthen your brand.

Action Item: Reflect on your current content strategy. Identify one piece of content to repurpose within Twitter and one past misstep to learn from. Put these insights into action.

Until our next voyage, keep illuminating your unique brand with strategic content. Keep exploring, keep learning, and keep growing!

Legendary

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