The #1 Reason Your Tweets Go Unnoticed – And How to Fix It

Read time: 7-8 minutes.

GM! Since the dawn of time, we humans have been storytellers. From early cave drawings to epic poems, from age-old myths to digital narratives on social platforms, storytelling has been our primary means of communicating, connecting, and passing on knowledge. It engages the heart, stimulates the mind, and resonates with our shared human experiences.

In Twitter's fast-paced, condensed world, the essence of storytelling can often be overlooked. However, if used effectively, it can become a powerful tool for creating engaging, memorable content that stands out.

This is where the magic of Story Arcs, the universal appeal of the Seven Basic Plots, and the art of crafting a compelling 'Hook' come into play.

I. Crafting Story Arcs in Your Threads

II. Understanding The Seven Basic Plots

III. The Art of the Hook

IV. Putting It All Together

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I. Crafting Story Arcs in Your Threads

Every great story, whether a timeless novel or a bite-sized Twitter thread, follows a specific structure known as a “Story Arc.” This narrative arc takes your audience on a journey – from the introduction to the development of the narrative, reaching a climax, and finally, to the resolution.

When crafting your Twitter thread or even a single tweet, consider it as a mini-story with its own narrative arc:

1. Setup: Set the stage for your story. Introduce the context or premise that sets your narrative in motion. This part of the arc is all about connecting with your audience and giving them a reason to care about what you're about to share.

2. Confrontation: This is where you introduce a problem, challenge, or situation. It's the heart of your story where you engage your audience's emotions and pique their interest.

3. Climax: The climax is the turning point of your story. It's where you present the peak of the action, reveal an important insight, or introduce a twist. This is often the most engaging part of your thread, bringing tension and excitement.

4. Resolution: Conclude your thread by bringing closure to your story. You could just present a solution to the problem you introduced, share the lessons learned, or share the outcome of your story with me. The resolution satisfies your audience and reinforces the key message of your thread.

Crafting a well-structured Story Arc for your Twitter content is about more than just maintaining engagement. It's also about offering your audience a clear, coherent, and memorable narrative. When your story flows smoothly from one tweet to the next, your audience will likely stay engaged, remember your message, and share your thread with others.

The Story Arc also fits into a single tweet! It does not need to be a whole thread. Here’s an example.

II. Understanding The Seven Basic Plots

In his book, "The Seven Basic Plots," Christopher Booker proposed seven universal storylines that engage audiences of all kinds. These plots - Overcoming the Monster, Rags to Riches, The Quest, Voyage and Return, Comedy, Tragedy, and Rebirth - can be a backbone for your Twitter threads, making them universally appealing and engaging.

For more details, read the thread below.

If you want to dive even deeper into storytelling frameworks, here is another thread where I dive into the “Hero’s Journey” framework.

III. The Art of the Hook

Arguably the most vital part of your Twitter thread, the “Hook” is your audience's entry point into your narrative. A good hook is engaging, intriguing, and sparks curiosity. Here are some actionable tips to craft a compelling hook:

1. Ask a Question: Posing a question can spark your audience's curiosity and encourage them to read on for the answer.

2. Use a Bold Statement: A bold or surprising statement can grab attention and pique interest, encouraging the reader to continue.

3. Tell a Story: A personal anecdote or a relatable story can instantly create a connection with your audience. My thread above on Apple and NFT God uses that type of hook.

4. Share a Fact or Statistic: A compelling or unexpected fact can stir curiosity and encourage your audience to read on for more insight.

Psychological Resonance:

Pew dives into five psychological hacks in his thread that help write hooks.

IV. Putting It All Together

Understanding Story Arcs, the Seven Basic Plots, and crafting an engaging Hook can help you create a compelling narrative in your tweets or Twitter threads. Together, these elements create an engaging, memorable experience for your audience, leading to increased engagement and growth.

As you prepare your next piece of content, consider your narrative. Will it take your audience on a journey? Will it resonate with universal themes? Most importantly, will your Hook draw your audience into your story?

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Thank you for joining me on this storytelling adventure. I'm always eager to hear about your own experiences and successes. Please do reply to this mail if you want to share your thoughts!

Remember, your stories matter, and they have the power to inspire, educate, and connect.

Action Item: Draft the hook for your next Twitter thread. Is it a question, a bold statement, a story, or a fact? Test different types of hooks and observe the engagement. Happy storytelling!

Until next time, keep weaving those narratives!

Legendary