X

Read time: 6-7 minutes.

GM! The rebranding of Twitter to "X" is not just a mere name change, but a shift into a new era of digital engagement and monetization. With its transformation come vast opportunities – particularly in monetization based on profile views and the potential of meaningful interactions with large accounts.

Let's dive into how to capitalize on these updates while strengthening your brand.

I. The Dawning of "X" and Its Brand-Centric Monetization Model

II. Creating an Engaging Bio

III. Effective Pinned Tweets

IV. Need Help Crafting Your Bio & Pinned Tweet?

V. Legendary Spotlights

I. The Dawning of "X" and Its Brand-Centric Monetization Model

It's official! Twitter is transforming into "X". But that's not the only change. The platform is introducing revolutionary monetization policies:

• Monetizing Profile Popularity: Beyond just tweets, your profile's attractiveness has a tangible financial aspect. The more traction your profile garners, the more monetary rewards flow your way. Think of it as your profile becoming a strategic billboard in the digital realm.

• Redefining Engagement Metrics: The previously stringent requirement of 5 million impressions over three consecutive months has been relaxed. Now, accumulating a total of 15 million impressions in a three-month span unlocks your earning potential. A single highly engaging month could be your golden ticket to substantial revenue.

• Prioritizing Content Depth Over Breadth: Quantity is stepping back to let quality shine. While hitting the 15 million impressions threshold is essential, what boosts your earnings significantly is engagement from Twitter Blue users. With a significant portion of the Web3 community on Twitter Blue, tailoring content to resonate with this audience could be a game-changer.

Here’s the reply by Elon where he announces the profile visit monetization:

II. Creating an Engaging Bio

Your bio on "X" is your brand's quick introduction. Make it count. It is more important than ever since we are optimizing for profile visits.

Action Steps:

• Be Clear and Concise: Write a draft. Edit out unnecessary words. Ensure it's direct and impactful.

• Showcase Your Specialty: Identify what you do best. Make sure your bio reflects this strength.

• Talk to Your Audience: Know who you're speaking to. Adjust your bio's tone to resonate with them.

• Highlight Achievements: Note down top accomplishments or endorsements. Feature one or more in your bio to build credibility.

Reflection Points:

• What's the key message of my brand on "X"?

• Can I express my brand's essence clearly within the character limit?

• Do my bio's words align with my brand's values?

III. Effective Pinned Tweets

A pinned tweet is like a movie trailer for your Twitter profile. It sets the tone, and if done right, it entices viewers to stay. T

Action Steps:

• Display Your Best: Review your tweets. Choose and pin the one that best represents your brand.

• Guide Your Audience: Add a clear call-to-action (CTA) in your pinned tweet. This can direct users to your latest project, product, or article.

• Stay Updated: Set a reminder to review your pinned tweet monthly. Change if needed to keep it fresh and relevant.

Reflection Points:

• What's the primary message I want users to get from my pinned tweet?

• Does my pinned tweet have a clear purpose that aligns with my brand's goals?

• Is the tweet current and in line with what my brand represents now?

IV. Need Help Crafting Your Bio & Pinned Tweet?

Optimizing your bio and pinned tweet isn't merely a vanity exercise. A compelling bio and strategic pinned tweet act as magnets, transforming casual profile visitors into loyal followers, thus turbocharging your brand's growth.

My profile visit to follow ratio is as high as 37.5% on some days. That means for every 100 visitors on my profile, I get 37 new followers.

Fine-tuning your brand presence on "X" can be challenging, but I'm here to assist. If you need expert guidance to refine and optimize, reach out.

Email me at [email protected]

V. Legendary Spotlights

Each week, I have the privilege to spotlight one of the many talented individuals from our subscriber-only Discord community. These shoutouts are reserved for those who have shared a thread in our Discord, demonstrating their creativity, knowledge, or unique perspective.

This week, the spotlight shines on Symuria for his in-depth analysis of what makes a PFP a good fit for your brand.

Thank you for journeying with me this week as we unpacked the transformation of Twitter into "X" and the crucial role of bio and pinned tweets in brand growth. Remember, optimizing these elements isn't a mere touch-up—it's turbocharging your brand's potential. The right words can transform casual profile visitors into loyal followers, amplifying your influence.

Next Steps: Revisit your profile's bio and evaluate your current pinned tweet. Does it resonate with your brand's message? Does it captivate? Reflect on this week's insights and adjust accordingly. If you need expert guidance, remember I'm here to help. Just reach out at [email protected].

As we continue our exploration in the coming weeks, keep the essence of your brand front and center. Your unique voice and perspective set you apart in this vast digital ocean of Web3.

Onwards and upwards,

Legendary

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