Discover Your Niche & Build a Legendary Brand

Read time: 7-8 minutes.

GM! A quick personal note before we kick off today's newsletter: We've seen a phenomenal 30% growth in subscriber count from last week, and for that, I can't thank you enough.

Today, we're diving headfirst into the epicenter of your personal brand: YOU. We'll explore how your individuality isn't just the essence but also the fuel that propels your brand into the unique niche you've carved out for yourself. We'll also delve into maintaining visual consistency for your brand.

We'll then switch gears to dissect the contentious zero royalties debate. All this against the backdrop of the dynamic dance of creative destruction in the rapidly evolving digital landscape.

One more thing:

Before we jump into this week's insights, I have something special for you. I appreciate your support, and I'd like to offer one lucky reader a free 30-minute personal branding consultation with me.

This is your chance to dive deeper into your personal brand, ask any burning questions, and gain some tailored advice.

To enter, you only need to click on the link below and share the tweet.

https://twitter.com/intent/tweet?text=I%20subscribed%20to%20%40Legendary_NFT's%20newsletter%20to%20build%20my%20personal%20brand!%20purplethought.beehiiv.com

I. Finding Your Niche

II. The Art of Creating a Recognizable Brand

III. Connecting Zero Royalties and Innovation

IV. Legendary Spotlights

V. Sponsored - Meta Merge

VI. Your Discord Invite (only in the mail for subscribers)

I. Finding your Niche

Discovering your niche involves finding the intersection of your talents and passions. Here are four steps on how to find your niche and stay your authentic self:

1. Self-Audit: Start by mapping out your strengths and passions. Reflect on your skills, interests, and what truly drives you. This exercise provides the groundwork for uncovering your personal niche.

2. Carving Out Your Niche: Where your talents and passions overlap, your unique niche lies. This is the domain where you can leverage your skills while doing something you love. It's your unique space in the vast digital world.

3. Crafting Your Brand Statement: With your niche in mind, craft a compelling brand statement that conveys your unique offering. For instance, "As a content creator, I strive to share my expertise in branding and storytelling to empower others to amplify their voice and influence." This statement should be a prominent part of your Twitter presence, featuring in your bio, pinned tweet, or header. We discussed your bio's importance and pinned tweet in this newsletter.

4. Align and Engage: Your online presence, including social media interactions and content, should consistently reflect your brand statement. Authentic engagement builds trust and fosters a stronger connection with your audience.

How to find your niche is one of the top 3 questions I get:

II. The Art of Creating a Recognizable Brand

A recognizable brand is visually consistent, creating a seamless and familiar experience for your audience. Here are my five best practices:

1. Color Palette: Choose 2-3 primary colors that best represent your brand's personality. These colors should be consistent across your content and included in your profile picture (PFP), providing visual coherence to your brand.

2. Fonts: Select 1-2 main fonts that reflect your brand's tone and style. Like your color palette, these should remain consistent across all digital platforms.

3. PFP: In the world of Web3, your PFP is essentially your logo. It should align with your color palette and embody your brand's spirit. To establish brand recognition, keep your PFP consistent over time. Frequent changes can disrupt brand recognition and lead to confusion among your audience.

4. Templates and Themes: Creating templates for your posts and website pages can ensure visual consistency, making your brand instantly recognizable. I use Canva to design my content and Typefully to schedule and analyze it.

5. Regular Visual Audits: Conduct periodic reviews to ensure that your visual assets across all platforms maintain consistency and reflect any evolution in your brand.

Remember, visual consistency is about creating a cohesive and memorable visual identity for your brand, allowing you to stand out.

III. Connecting Zero Royalties and Innovation

I've also included a recent thread I wrote on 'Zero Royalties and Creative Destruction.’ This exploration into industry changes offers an interesting perspective, not just on innovation but also on resilience in the face of stress. As we strive to carve out our unique niches and personal brands, we can all learn from these lessons, turning potential hurdles into stepping stones for growth in a dynamic landscape.

IV. Legendary Spotlights

Each week, I have the privilege to spotlight one of the many talented individuals from our subscriber-only Discord community. These shoutouts are reserved for those who have shared a thread in our Discord, demonstrating their creativity, knowledge, or unique perspective.

This week, the spotlight is on Symuria for experimenting with the relatively new long-form tweets and exploring five reasons why NFT projects fail (I would argue the same reasons apply to personal brands too):

V. Sponsored - Meta Merge

Meta Merge, a dynamic GameFi project, enhances Binance Smart Chain's utility and adoption through its interactive pet-themed ecosystem. Leveraging gaming, AIGC, NFTs, and DeFi, Meta Merge is a unique metaverse hosted on the Binance Smart Chain. The project's standout feature is a platform enabling users to collect, blend, and evolve unique digital pets for dynamic in-game battles.

Meta Merge is delighted to collaborate with Manta Network, a leading protocol focused on trustless private identity. This partnership enhances Meta Merge's commitment to creating a unique metaverse experience by incorporating Manta's innovative privacy solutions. This helps in fostering trust and maintaining privacy in our gaming platform.

Additionally, Meta Merge is teaming up with Linea for the exciting Linea Voyage. Meta Merge, along with UltiverseDAO and MetaGF, are all preparing to debut our games on the Linea Testnet. This step represents a collective endeavor to cultivate the MetaFi ecosystem, enhancing the gaming experience and expanding the possibilities of the metaverse. These collaborations signify a significant milestone in Meta Merge's growth trajectory.

Explore Meta Merge here.

Thank you for joining me on this journey to personal brand authenticity and building a recognizable brand. I'm always eager to hear how you discover your niche and implement these branding best practices. Feel free to hit reply to this email if you want to share your thoughts or your progress!

Remember, you are unique, and your brand should reflect this uniqueness. Your personal story has the power to inspire, connect, and set you apart in the crowded digital landscape.

Action Item: Spend time to reflect on your niche and the intersection of your passions and talents. Also, evaluate your current branding. Does it reflect who you are and what you stand for? Implement one or two branding best practices shared today and observe the difference.

Until our next adventure, keep exploring your authenticity and making your brand legendary!

Legendary

Disclaimer: Please be aware that some of the links included in this newsletter are affiliate links. This means that I will earn a commission at no additional cost if you decide to purchase after clicking through the link. I include these links to sustain my work, and I only recommend products or services that I genuinely believe could benefit you. Your support in purchasing through these links will help me continue providing quality content and insights. I appreciate your support!